Chapter 61 Primer on Data

When working with an organization’s people data, we are likely to encounter data of many different forms and types. For instance, some of the data might be qualitative (e.g., responses to an open-ended survey item), and other data might be quantitative (e.g., measuring employee tenure in years). In fact, we might even decide to convert qualitative data to quantitative in certain circumstances. In video that follows, I provide a primer on data, with an emphasis on how data might be used for subsequent management, analysis, interpretation, and storytelling.

Link to conceptual video: